Los Goldos

This branding was created for a Taco and Chicken restaurant called Los Goldos. In Monterrey taco restaurants open by the second and the creative approach here was to design something that differenciates Los Goldos from the competitors. The final solution came to life always staying focused in the owners and the meaning behind the business to make it feel special and authentic. 

The graphic element of the star represents the four cardinal directions given that it’s special for the owners and they believe this symbol means all the different outcomes and directions that come from decision making in life. Finally the name comes from the nickname that the owners have for their dog.

Last but not least, the brand’s friendly characters makes Los Goldos easy to identify without even needing the logo.